Transform visions into engaging products and experiences.
We help envision opportunities that we rapidly realize into market-ready solutions through a systematic design process. From concept to execution, we assemble custom teams of specialists for each program’s needs.
01.Research & Insight
Uncover customer and market insights that drive new opportunities and products.
Gather intelligence on market patterns, key competitors, pet owner's drives and needs. Develop perspective on how the consumer world is changing and discover how to leverage trends and drivers to form strategy with confidence.
Our scope covers:
Quantitative Research / On-site Observation / In-depth interviews / Focus Groups / Trend Forecasting / Consumer & Market Insights / Human Factors & Ergonomic Analysis
02.Strategy
Understand what to design, to whom to design and why based on research and data.
See the bigger picture. Understand where and how to improve your products to achieve your strategic outcomes. How to create innovative concepts for future products that position you at the forefront of your market. Working closely with our clients and partners, we identify market opportunities and risks, and design laser focused products for carefully defined audiences.
Our scope covers:
Innovation Roadmapping / Brand Strategy / Design Vision / CMF Strategy / Product-Market-Fit / Product Portfolio Strategy
03.Industrial Design
End-to-end responsibility from Concept to Manufacturing
We address needs, challenges, and opportunities with a systematic design process involving our network of engineers, material specialists and manufacturer partners.
Our scope covers:
Design concept development / Product development / Design language coherence / CAD modelling & 3D Product Visualisation / Prototyping & Usability Testing / Design for manufacturing / Manufacturing sourcing
04.Colour, Material & Finish Design
Driving customer perception and market differentiation
Driving customer perception and market differentiation through emotionally connected colour and material selections. Helping brands create long-lasting palette choices that coherently articulates their message and engages the right audience.
Our scope covers:
Colour, material & finish design / 3D and 2D pattern design / CMF strategy / CMF trend forecasting / Colour branding / Prototyping and colour testing / Material sourcing
05. Branding & Packaging
Bridging branding and product design
People tend to fall in love with stories not features. We shape product experience and brand message as an organic unit and tell brand stories with product design. We help you integrate it into every layer of your communication from identity to packaging to engadge your audience with a coherent and credible design communication.
Our scope covers:
Brand Strategy / Brand Identity & Guidelines / Packaging Design / Story-telling / Design Communication
We help brands and businesses shape their market position with confidence and craft the products and experiences that bring their vision to life.
We strategise and design for an ever-changing world. Working closely with our clients and partners, we identify market opportunities and risks, and design laser focused products for carefully defined audiences.
Our diverse team brings a wide range of backgrounds and expertise that bridges product design and branding, material engineering and ergonomics to develop products that stands the test of time and meet the needs of your customers.
Our clents and partners include:
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